SHAZAM! Action Figures

By Walt Grogan
The following is a list of Captain Marvel (aka Shazam!), Black Adam, Marvel Family/SHAZAM! Family and extended family action figures released by various manufacturers since 1975. Action figures are defined as figures with either/or movable arms, legs, or head. Select the image or link for more information and images of each figure or figures. This list does not include bendables or Mego/Mego-style figures.

The banners for each figure are done in the style of the box/card art.

1975

Comic Action Heroes: SHAZAM! (Mego Corp)
In stores: 1975
Height:  3.5"
Based on the classic Captain Marvel design and Mego facial likeness.

1984

Super Powers: SHAZAM! with Power Action Thunder Punch (Kenner)
In stores: 1984
Height:  4.5"
Based on the traditional appearance of Captain Marvel from his latter Fawcett Publications titles and DC Comics titles such as SHAZAM!, World's Finest, and Adventure Comics.

1995

UltraForce: Prime (Galoob)
In stores: 1995
Height:  5"
Based on the Captain Marvel pastiche featured in Malibu Comics's PRIME comic book series.

1999

DC Super-Heroes: SHAZAM! (Hasbro)
In stores: 1999
Height:  6.5"
Based on Jerry Ordway's design of Captain Marvel in the pages of The Power of Shazam!

2000

DC Direct Deluxe Action Figures Set - SHAZAM! (Captain Marvel) and Billy Batson
Solicitation Month: March 2000 • Solicitated In Store Date: September 13, 2000 • Actual In Store Date: September 27, 2000
Height:  6.25" (Captain Marvel), 4.25" (Billy Batson)
Based on Captain Marvel and Billy Batson's first appearance in WHIZ COMICS #2 (Feb 1940).

2001

Jack in the Box - DC Super Heroes - SHAZAM!

DC Super Heroes - SHAZAM! (Jack in the Box)
In stores: Summer 2001
Height: 4"
A cartoony Captain Marvel based on his appearances in THE POWER OF SHAZAM!

2002

SHAZAM!: SHAZAM! with the evil Mr. Mind (DC Direct)
Solicited In Store Date: April 3, 2002 • Actual In Store Date: February 27, 2002 Height: 6.25"
Based on Jerry Ordway's design of Captain Marvel from The Power of Shazam!

SHAZAM!: Black Adam (DC Direct)
Solicited In Store Date: April 3, 2002 • Actual In Store Date: February 27, 2002 Height: 6.25"
Based on Jerry Ordway's design of Black Adam from The Power of Shazam!

2003

DC Pocket Heroes: SHAZAM! & Sivana
Solicited In Store Date: December 17, 2003
Height: 3.25" (SHAZAM!), 2.75" (Sivana) 
Based on the classic depictions of Captain Marvel and Dr. Sivana. 

Kingdom Come - Series 2: SHAZAM! (DC Direct)
Diamond In Store Date: November 19, 2003
Height:  7"
Based on Alex Ross's design of Captain Marvel for Kingdom Come.

2004

First Appearance - Series 1: SHAZAM! (DC Direct)
Solicited In Store Date: June 30, 2004 • Diamond In Store Date: Unverified
Height:  6.5"
Based on Captain Marvel's first appearance in Whiz Comics #2 (Feb 1940)

2005

Superman/Batman: Public Enemies Action Figures: Series 1: SHAZAM! (DC Direct)
Solicitation Date: Unverified • Diamond In Store Date: September 14, 2005
Height:  6.5"
Based on The Public Enemies storyline in Superman/Batman #1-6 (Oct 2003-Mar 2004)

Superman/Batman: Public Enemies Action Figures: Superman as Shazam! (ToyFare Exclusive/DC Direct)
Mail Order
Height:  6.5"
Based on The Public Enemies storyline in Superman/Batman #1-6 (Oct 2003-Mar 2004)

SHAZAM!:13" Deluxe Collector Figure (DC Direct)
2005
Height:  13"
Based on Jerry Ordway's design of Captain Marvel for the Power of Shazam! (DC Direct)
Released: June 2006
Height:  7"
Appearance based on Miracleman/Marvelman.

Justice - Series 4: SHAZAM! (DC Direct)
September 6, 2006
Height:  7"
Based on Alex Ross's design of Captain Marvel from the pages of Justice.

Justice - Series 4: Black Adam (DC Direct)
September 6, 2006
Height:  7"
Based on Alex Ross's design of Black Adam from the pages of Justice.

2007

SHAZAM!: SHAZAM! (DC Direct)
November 28, 2007
Height:  7"
Based on the classic non-flap uniform.

SHAZAM!: Mary [red uniform] (DC Direct)
November 28, 2007
Height:  6.5"
Based on Jerry Ordway's design from the pages of The Power of Shazam.

SHAZAM!: Mary [white uniform] (DC Direct)
November 28, 2007
Height: 6.5"
Based on Jerry Ordway's design from the pages of The Power of Shazam.

SHAZAM!: Captain Jr. (DC Direct)
November 28, 2007
Height: 6.5"
Based on Jerry Ordway's design from the pages of The Power of Shazam.

SHAZAM!: Billy Batson & Hoppy (DC Direct)
November 28, 2007
Scale:  5.5" (Billy) • 4" (Hoppy)
Based on Jerry Ordway's design from the pages of The Power of Shazam.

SHAZAM!: Dr. Sivana & Mr. Mind (DC Direct)
November 28, 2007
Height: 6" (Sivana) •  1.2 cm (Mr. Mind)
Based on Jerry Ordway's design from the pages of The Power of Shazam.

DC MiniMates - Series 5: SHAZAM! & Mary Marvel
September 5, 2007
Height: 2.25" (SHAZAM!), 2.25" (Mary)
Based on the

52: Isis (DC Direct)
2007
Height: 6.5"
Based on the design from the pages of 52.

2008

DC Universe - Classics - "SHAZAM!" - Wave 6 - Figure 5 - (Mattel)
December 2008
Height: 6.5"
Based on Jerry Ordway's design of Captain Marvel for The Power of Shazam!

DC Universe Infinite Heroes - Crisis - Series 1 - Figure 4: SHAZAM! (Mattel)
2008
Height: 3.75"
Based on Jerry Ordway's design from The Power of Shazam! and Alex Ross's design from Kingdom Come.

DC Universe Infinite Heroes - Crisis - Series 1 - Figure 1: Black Adam (Mattel)
2008
Height: 3.75"
Based on Jerry Ordway's design from the pages of The Power of Shazam!

DC Universe Infinite Heroes - Crisis - Battle for Metropolis 8-pack: SHAZAM!, Superman, Captain Atom, Lex Luthor, and 4 Luthor Troopers (Mattel)
2008
Height: 3.75"
Based on Jerry Ordway's design for Captain Marvel from the pages of The Power of Shazam!

2009

DC Universe - Classics - Black Adam - Wave 9 - Figure 4 - (Mattel)
August 2009
Height: 6.5"
Based on Jerry Ordway's design of Black Adam for The Power of Shazam!

DC Universe - World's Greatest Super Heroes - "SHAZAM!" - (Mattel)
August 2009
Height: 6.5"
Based on Jerry Ordway's design of Captain Marvel for The Power of Shazam!

Justice League Unlimited - SHAZAM!: "SHAZAM!" (Mattel) (MattyCollector)
August 2009
Height: 4.5"
Based on the Justice League Animated animation style guide.

Justice League Unlimited - SHAZAM!: The Wizard (Mattel) (MattyCollector)
August 2009
Height: 4.5"
Based on the Justice League Animated animation style guide.

Justice League Unlimited - SHAZAM!: Mary Batson (Mattel) (MattyCollector)
August 2009
Height: 4.5"
Based on the Justice League Animated animation style guide.

Justice League Unlimited - SHAZAM!: Black Adam (Mattel) (MattyCollector)
August 2009
Height: 4.5"
Based on the Justice League Animated animation style guide.

DC Universe Infinite Heroes - Crisis - Series 1 - Figure 56: Mary Batson (Mattel)
2009
Height: 3.75"
Based on the design from the pages of 52.

DC Universe Infinite Heroes - Crisis - Arch-Enemies Series: "SHAZAM!" VS. Black Adam (Mattel)
2009
Height: 3.75"
Based on the designs by Jerry Ordway from the pages of The Power of Shazam!

DC Universe Infinite Heroes - Crisis - Three Pack 11: Black Adam, "SHAZAM!", Mary Batson (Mattel)
2009
Height: 3.75"
Based on the designs by Jerry Ordway from the pages of The Power of Shazam!

2010

DC Universe - Classics - DC Comics 75 Years of Super Power - Mary Batson (Red) - (Mattel)
February 2010
Height: 6"
Based on Jerry Ordway's design of Mary Marvel for The Power of Shazam!

DC Universe - Classics - DC Comics 75 Years of Super Power - Mary Batson (White) - (Mattel)
February 2010
Height: 6"
Based on Jerry Ordway's design of Mary Marvel for The Power of Shazam!

DC Universe Infinite Heroes - DC Comics 75 Years of Super Power - Black Adam (Mattel)
2010
Height: 3.75"
Based on Jerry Ordway's design of Black Adam for The Power of Shazam! with additional cape.

2011

Pop Heroes - DC Universe: SHAZAM! #14 (Funko)
2011
Height: 4"
Based on the classic likeness of Captain Marvel

2012

April 2012
Height: 2.25"
Based on Jerry Ordway's design of Captain Marvel for The Power of Shazam and the style of Batman: The Brave and The Bold!

2013

DC Signature Collection: SHAZAM! (Mattel) (MattyCollector) (SDCC)
July 2013
Height: 6.5"
Based on Gary Frank's design of Shazam from The New 52.

DC Comics Signature Collection: Freddy Freeman (Mattel) (MattyCollector)
2013
Height: 6"
Based on the classic design of Captain Marvel Jr.

Injustice: Gods Among Us: Aquaman versus Black Adam - Action Figure 2-Pack (DC Collectibles)
2013
Height: 4"
Based on designs from Injustice: Gods Among Us

DC Comics Super Villains - Black Adam (DC Collectibles)
November 2013
Height: 6.5"
Based on Gary Frank's design of Black Adam from The New 52. 

December 2013
Height: 6.5"
Based on Gary Frank's design of Shazam from The New 52.

2014

Justice League War: SHAZAM! - 5 (DC Collectibles)
2014
Scale:  6.5"
Based on the Justice League War Animated Movie.

2015

Released 2015
Height: 6"
Based on Gary Frank's design of Black Adam from The New 52.

2017


Scheduled release: August 2017
Height: 6"
Based on Gary Frank's design of Shazam from The New 52.

2019

DC Essentials - SHAZAM! & Black Adam 2-Pack (DC Collectibles)
2019
Height: 7"
Based on Gary Frank's design of Shazam and Black Adam from The New 52.

DC Multiverse - SHAZAM!: SHAZAM!  (Mattel) - 1:10 - 7" scale
Early 2019
Scale:  6.5"
Based on the likeness of Zachary Levi from the New Line motion picture SHAZAM!

DC Multiverse - SHAZAM!: Dr. Sivana  (Mattel)
Early 2019
Height: 6.5"
Based on the likeness of Mark Strong from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: SHAZAM! [Wrath] (Mattel)
Early 2019
Height: 6" (SHAZAM!), 2.5" (Wrath)
Based on the likeness of Zachary Levi from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: Freddy [Pride] (Mattel)
Early 2019
Height: 6" (SHAZAM!), 2.25" (Pride)
Based on the likeness of Adam Brody from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: Mary [Sloth] (Mattel)
Early 2019
Height: 5.75" (SHAZAM!), 2.5" (Sloth)
Based on the likeness of Michelle Borth from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: Darla [Greed] (Mattel)
Early 2019
Height: 5.5" (SHAZAM!), 2.5" (Greed)
Based on the likeness of Meagan Good from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: Eugene [Gluttony] (Mattel)
Early 2019
Height: 6.5" (SHAZAM!), 2.75" (Gluttony)
Based on the likeness of Ross Butler from the New Line motion picture SHAZAM!

SHAZAM! Power Slingers: Pedro [Envy] (Mattel)
Early 2019
Height: 5.75" (SHAZAM!), 2.5" (Envy)
Based on the likeness of D.J. Cotrona from the New Line motion picture SHAZAM!

SHAZAM! Thunder Punch 12" (Mattel)
Early 2019
Height: 12"
Based on the likeness of Zachary Levi from the New Line motion picture SHAZAM!

SHAZAM! - TrueMoves: SHAZAM! 12" (Mattel)
Early 2019
Height: 12"
Based on the likeness of Zachary Levi from the New Line motion picture SHAZAM!

SHAZAM! - TrueMoves: Dr. Sivana 12" (Mattel)
Early 2019
Height: 12"
Based on the likeness of Mark Strong from the New Line motion picture SHAZAM!

Pop! Heroes - SHAZAM!: SHAZAM! No.260 (Funko)
February 2019
Height: 4"
Based on the likeness of Zachary Levi as Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: SHAZAM! #260 [Glows-in-the-Dark Hot Topic Exclusive] (Funko)
February 2019
Height: 4"
Based on the likeness of Zachary Levi as Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: Freddy No.261 (Funko)
February 2019
Height: 4"
Based on the likeness of Adam Brody as Freddy Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: Mary No.262 (Funko)
February 2019
Height: 4"
Based on the likeness of Michelle Borth as Mary Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: Eugene No.263 (Funko)
February 2019
Height: 4"
Based on the likeness of Ross Butler as Eugene Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: Darla No.264 (Funko)
February 2019
Height: 4"
Based on the likeness of Meagan Good as Darla Shazam! from the New Line motion picture: SHAZAM!

Pop! Heroes - SHAZAM!: Pedro No.265 (Funko)
February 2019
Height: 4"
Based on the likeness of D.J. Cotrona as Pedro Shazam! from the New Line motion picture: SHAZAM!

Imaginext DC Super Friends: Shazam! & Tiger (Fisher-Price)
April 1, 2019
Height: 2.75"
Based on the New 52 Shazam!

ViniMates: SHAZAM! (Diamond Select Toys)
June 5, 2019
Height: 
Based on the Jerry Ordway's design of Captain Marvel

ViniMates: SHAZAM! Movie (Diamond Select Toys)
July 3, 2019
Height: 
Based on the likeness of Zachary Levi from the New Line motion picture, SHAZAM!

2020

Heroes Unite - SHAZAM! 4" (Spin Master)
Released: 2020
Height: 4" (SHAZAM!), 2.25" (Billy Batson)
Based on Gary Frank's design of Shazam from The New 52.

Heroes Unite - SHAZAM! 12" (Spin Master)
Released: 2020
Height: 12"
Based on Gary Frank's design of Shazam from The New 52.
Page settings Options

Mafex DC SHAZAM! Action Figure No. 101 (MediaComToy)
May 2020
Height: 6.3"
Based on the likeness of Zachary Levi from the New Line motion picture, SHAZAM!

SHAZAM!: Magic and Monsters: SHAZAM! (Lego)
June 16, 2020
Height: 1.75"
Based on the likeness of SHAZAM! from the 2020 Video release, SHAZAM!: Magic and Monsters and packaged in special edition Blu-ray and DVD releases.

Pop Heroes - DC Super Heroes: Black Adam #348 [Glows in the Dark - Big Apple.Com Exclusive](Funko)
2020
Height: 4"
Based on the New 52 Black Adam as designed by Gary Frank

Stats

Here's a breakdown of the number of action figures produced for each character. The first number is the number without reissues and the second number, if any, is with reissues.

Captain Marvel/SHAZAM!34/39
Black Adam11/13
Mary Marvel/Mary Batson/Mary Shazam!10
Captain Marvel Jr./Captain Jr./Freddy Shazam!4
Dr. Sivana4
Billy Batson3
Mr. Mind2
Darla SHAZAM!2
Eugene SHAZAM!2
Pedro SHAZAM!2
Superman as SHAZAM!1
Man of Miracles1
Prime1

"SHAZAM!", Black Adam, Dr. Sivana, Billy Batson, Mary Batson, Mr. Mind, Freddy Shazam, Mary Shazam, Darla Shazam, Eugene Shazam, Pedro Shazam and all related characters and elements are ™ and © DC Comics, Inc.

Man of Miracles is © Todd McFarlane Productions.

Prime is ™ and © Malibu Comics.

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